Five years ago, a colleague and I were working on a website for a nonprofit with a small budget. To keep costs down, our goal was to make the site look good in the current Internet Explorer browser; we did not initially worry about other browsers or about smartphones.
That was in 2010; could we take that attitude today, no matter how small the client's budget?
No way! It wasn't a great attitude by 2011, and maybe even in 2010!
Smartphone usage has skyrocketed, and desktop/laptop usage has declined. Internet Explorer has been eclipsed by Chrome + Android for usage share of all browsers (http://en.wikipedia.org/wiki/Usage_share_of_web_browsers)
And, as of April, 2015, Google is now taking into account whether a site is "mobile-friendly" when determining search engine rankings.
So, if you are a plumber who wants to be at the top of the list when someone searches from a smartphone for "plumbers Your Town Your State" you had better make sure your site is mobile-friendly.
How do you know if it is mobile-friendly? Chances are it's not, if:
- It's more than 3 years old
- It's done with a content management system (e.g. Joomla!, Wordpress) and the template was not labeled "responsive"
- Your site looks the same on a desktop computer and a smartphone, except you have to swipe a lot on the smartphone to make the font size legible...
Want to know what Google thinks of your site, without having to guess? Check out this mobile-friendly test:
If your homepage, or any other page on your site, is not "mobile-friendly," give us a call - we can help you pass this test!